Dear friends of the Haribo brand (and particularly those responsible for their promotion through advertising in our territory): Because you are the inventors of gummy bears, one of the few undeniable pop culture icons of our time that scene came from the children's candy, you have an enviable brand image. Your products taste good, are very nice and are uniquely distributed in addition to their German origin, many countries around the world. To make matters worse, you are lucky enough that most consumers fond of jellybeans or suspect or even wonder what they are made, to the extent that on several occasions I have seen vegetarian friends to eat them without compunction. How do you think to ask from a poster located in the corner grocery in front of my house if I know what they are made gummy bears? Do you not understand that answer you can give me for? Of course I know what they are made. They consist mainly of sugar and gelatin. What is gelatin? A substance obtained by boiling tissue, bone and cartilage dead animals. Do you really believe that disclosing this information that you encourage the consumer to know sales will be beneficial to the gums in general and in particular your teddy bears?
Personally, I doubt enough and I include the poster that illustrates the text in this blog.
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