Miniskirts And Hi Heels With Old Man

Survey assessment of promotion of Danone

As well as being regular consumers of Danone products am also a collector of toys and general corporate commercial pet toys in particular, I checked into the web promotion Gananones because through it they could get figures of characters created by the brand.

The promotion itself was and still is a fucking mess: the web is chungalí flash and is designed with very bad taste, the phrases do not use capital letters, accents often forgotten, nor the support when you need to enter some text, yoghurt codes inside covers are always dirty and use a font that is read with much difficulty, the registration process is a pain, extra costs excessive charge for almost all the gifts even if you have enough points and you scorch mailings. So, even though every week consumption various brand products, once registered just turned three or four times to enter the product codes. Also, last but not least, ceased to be available only gifts that interested me-the families of plastic figures, with corporate character that I lost any interest in the promotion.

few days ago I received an email that encouraged me to participate in a survey of those in which it is assumed that tests the consumer satisfaction with the promotion and today I decided to answer it to convey my appreciation.

At first it seems that the survey, like the rest of the promotion is simply shoddy. Ask, for example, where you heard of the promotion. I knew reading the packaging of its products. But the answers may choose not to collect this possibility can not be left without selecting any of them. Compulsorily have to answer that one has heard of it by some method-a promotional television advertisement, another group website ...- so that the advertising agency that keeps track of Danone goes well stop. You begin to think badly. In this sense, the question that illustrate this post (click on it to enlarge it) is now in place. You can not answer that one has not changed their buying habits. It may be simple clumsiness in its development rather than Machiavellianism advertising, but the fact is that the results of this survey may indicate something other than the promotion Gananones has had a beneficial effect for the brand. What morraco.